Cookie policy

Last updated: 29 May 2026.

This Cookie Policy (“Cookie Policy”) applies to your interactions with London Reporting Academy (“LRA”) websites (reporting.academy web domains) which receive data and are linking to this Cookie Policy (the “Site”). It does not apply to LRA Services and products unless they are linking to this Cookie Policy.

Please read this Cookie Policy attentively before using the Sites.

We set non-essential cookies and similar technologies (such as analytics and session-replay) only after you give your consent through our cookie banner. You can change or withdraw your choices at any time using the 'Manage your cookies' option. Strictly necessary cookies do not require consent and are always active.

IF YOU DO NOT AGREE TO THE USE OF STRICTLY NECESSARY COOKIES, WHICH ARE REQUIRED TO OPERATE THE SITE, YOU MUST NOT USE THE SITE.

What are cookies and why does LRA use them?

Cookies are small text files that can be used by websites to make a user's experience more efficient. The applicable law states that we can store cookies on your device if they are strictly necessary for the operation of this site.

We use cookies and other technologies to improve and customise our products and Site ('the Services') and your experience; to allow you to access and use the Services without re-entering your username or password; to understand usage of our Services and the interests of our customers; to determine whether an email has been opened and acted upon.

What cookies do we use?

LRA uses essential first-party cookies to provide functionality of the Site and to recognise you across different Services and devices, and third-party cookies for analytics and content-sharing.

Cookies we use include:

1. Essential Cookies

Essential cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. Essential cookies include the following types of cookies:

  • Session cookies to remember your activities on the Site. For example, they keep you logged in to your account as you browse the Site;
  • User input cookies to keep track of the user's input when filling online forms, shopping carts, etc., for the duration of a session, or persistent cookies limited to the duration of an operation such as purchase or trial;
  • User identification persistent cookies, to identify the user visited the website for the first time;
  • Authentication cookies, to identify the user once he has logged in, for the duration of a session;
  • User interface customisation cookies such as time zone and shopping cart status info, for the duration of a session (or slightly longer).

2. Analytics and session-replay cookies (consent required)

  • Google Analytics and Google Tag Manager (Google Ireland Limited / Google LLC) — to generate statistical data on how visitors arrive at and use the site, so we can measure and improve it. These cookies last from the end of your session up to about two years (for example, the '_ga' cookie lasts up to two years; '_gid' about 24 hours).
  • Hotjar (Hotjar Ltd) — heatmaps and session replay that record interactions such as clicks, scrolling and navigation on a sample of visits, to help us understand usability. Hotjar masks text typed into form fields by default. Hotjar cookies last from about 30 minutes up to one year.

We do not use advertising or remarketing cookies, and we do not sell your data. Google Tag Manager is used only to manage our analytics and consent tags. If we introduce advertising tags in future, we will update this policy and ask for your consent first.

3. Social media cookies (consent required)

  • If you use a social sharing or 'like' button, or follow a link to a social network, that network may set its own cookies. These are controlled by the social network under its own policies.

4. Consent management

  • Termly (Termly, Inc.) — our consent-management platform. It records your cookie choices and blocks non-essential cookies until you consent. Your consent choice is stored for up to about one year, after which we ask again; the record of your consent is kept for compliance purposes.

5. Similar technologies — local storage

  • We use your browser's local storage to remember how you reached the site (for example, the campaign or referring website, including where a visit originates from an AI assistant). This helps us understand which channels bring learners to LRA. It remains until you clear your browser storage.

How do we use them?

Where strictly necessary. These cookies and other technologies are essential in order to enable the Services to provide the feature you have requested, such as remembering you have logged in.

For functionality. These cookies and similar technologies remember choices you make such as time zone and shopping cart info. We use these cookies to provide you with an experience more appropriate with your selections and to make your use of the Services more tailored.

For performance and analytics. These cookies and similar technologies collect information on how users interact with the Services and enable us to improve how the Services operate. For example, we use Google Analytics (Google LLC, US or UK) cookies to help us understand how visitors arrive at and browse our products, services and website to identify areas for improvement such as navigation, user experience, and marketing campaigns.

Social media cookies. These cookies are used when you share information using a social media sharing button or “like” button on our websites or you link your account or engage with our content on or through a social media site. The social network will record that you have done this. This information may be linked to targeting/advertising activities.

How you can manage cookies

You can opt out of our use of cookies by deleting your growing history on your device, this action will remove all cookies from all websites you have visited or you can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from websites you visit.

For more detailed control over cookies, check the privacy and cookie settings in your preferred browser; be aware though that you may also lose some saved information (e.g. saved login details, site preferences).

You can manage cookies and similar technologies on the Sites by clicking the button 'Manage your cookies' and making a choice.

When you withdraw your consent, already set cookies are no longer useful, but cannot be removed on third-party domains. If you have accepted third-party cookies and subsequently wish to remove them, after making your choice using the option 'Manage your cookies', you must do so from your own browser or through the system enabled by third parties for such purpose.

When a visitor withdraws their consent, already set cookies are no longer useful, but cannot be removed on third-party domains.

Please note that essential cookies are always active and cannot be deselected. Essential cookies help make a website usable by enabling basic functionality of the Site and related Services. The Sites cannot function properly without these cookies, so they should not be disabled.

Updates to this Cookie Policy

This Cookie Policy may be updated from time to time. If we make any changes, we will notify you by revising the 'Last updated' date at the top of this notice.